Building your brand

I find a very meaningful passage from Jamie Dimon in the company's website

Building your brand
There is a book on each of you. It's already being written. If I
spoke to your teachers, your friends, your professionals, your
parents, I would know whether you're trusted, how hard you
work, whether you're ethical—you'd be amazed at how much I'd know without even meeting
you.
That book is already growing. Write it the way you want it to be written; don't let others write it
for you. When you're caught in situations that are uncomfortable—you can always make the
right decision. It's your responsibility whether you accept to do something or not, and it will be
in that book written on you.